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| Joan Smalls |
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| Joan Smalls |
Joan Smalls Rodriguez (born July 11, 1988) is a Puerto Rican fashion model She is currently ranked the #1 model in the world according to models.com since September 2012. She also ranks at number #8 on Forbes: The World's Highest-Paid Models, 2013 In 2011, she became the first Latina face of Estée Lauder Cosmetics history. In January 2014, Smalls graced the cover of American Elle, the issue was touted as "The Return of the Supermodel".
Joan Smalls Rodriguez was born and raised in Hatillo, Puerto Rico. She is the daughter of Eric Smalls, an accountant, and Betzaida Rodriguez, a social worker.
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| Joan Smalls |
Joan Smalls Rodriguez was born and raised in Hatillo, Puerto Rico. She comes from a multi-ethnic/racial family. Her mother is Puerto Rican of Spanish, Taino Indian and South Asian (Indian) heritage; her father has African and Irish ancestry, from St. Thomas.
Education
Joan graduated Magna Cum Laude from the InterAmerican University of Puerto Rico with a Bachelor's Degree in Psychology, then made the move to New York City to become a model.
Identity
On an interview with Fashionista.com Joan clarified how she identifies as.
“There’s been some debate in the media about what race you identify yourself as. Can you clear the air?
People always try to claim you, and I think that’s amazing —
Claim me all you want. I DON'T like specifically being in ONE category because I come from a family that’s diverse and multi-racial. My mother is Puerto Rican, she’s light skinned, but if you know what a Puerto Rican is, it has African, it has Taíno Indian and it has Spaniard, so I’m all of that. My father is West Indian from Saint Thomas. I’m just an island girl. I’m West Indian, I’m Puerto Rican, I’m African, I’m Taíno, I have some Irish in me, I have some Indian, so I’m just a
proud mutt.”
On the cover shoot for W Magazine, Joan, who grew up in the countryside of Puerto Rico, gets the “What is she?” question a lot, the Latina stunner explains:
“I’m a little bit of everything,” she says. “Sometimes people think I’m not Puerto Rican, because my name doesn’t sound Spanish.”
But as if there were any doubt, the Boricua proved her birthright on the shoot. “They put on Hector Lavoe, the famous Puerto Rican salsa singer, and I started dancing in my six-inch stilettos,”
“I was fortunate enough to grow up with a global outlook on life,”
Career[edit]
2007–2010: Career beginnings
After graduating from University, in Puerto Rico, she then made the move to New York City to become a model. She was immediately signed by Elite Model Management in 2007.
In 2009 she left Elite Model Management and signed with IMG Models worldwide, where she changed her focus to runway work. This led to her breakthrough after being signed as a Givenchy exclusive for Riccardo Tisci's Spring/Summer Haute Couture show in January 2010.
2010–present: Success
Fashion week
Since then, she has cemented her major-league status walking the catwalks for all of the world's top designers. She has been on the runways of the most prominent Fashion Weeks held in the Four Fashion Capitals of the world: New York, London, Milan and Paris.
Joan Smalls Rodriguez on the runway for DVF, S/S '14 in New York Fashion Week
Fashion and Lifestyle magazines
She has appeared in editorials for several international editions of Vogue, Harpers Bazaar, i-D, GQ, Dazed & Confused, Elle, American and Spanish V Magazine, Glamour, and W Magazine. Her international Covers include; Vogue Italia, Vogue Australia, Vogue Japan, Vogue Turkey, Vogue Brazil, Vogue Korea, Vogue Russia, Vogue Spain, and Vogue Germany, also covers for Elle US, Elle UK, Elle France, Elle Belgium, Elle South Africa, Elle Turkey, Elle Italia, GQ South Africa, GQ Mexico, GQ Style UK, W Magazine, (who dubbed, Joan & Karlie as "Super Modern Supermodels"), W Magazine Korea, i-D, Last Magazine, 032c, Harper's Bazaar UK, Harper's Bazaar Brazil, Harper's Bazaar Singapore, Harper's Bazaar Bulgaria, Harper's Bazaar Thailand, Pop, Glam Belleza Latina, Dazed & Confused, Sunday Times Style, Grazia, Stylist, Style.com/Print and V Magazine. She appeared in Vanity Fair and was officially named "The New Supers", with friend and fellow model Karlie Kloss. She also appeared in the 2012 Pirelli Calendar.
Luxury and Commercial Ad campaigns[edit]
Joan Smalls Rodriguez Givenchy, Versace, Gucci, Chanel, Roberto Cavalli, and Fendi Ads by Ph:Mert and Marcus & Ph:Karl Lagerfeld
As a true sign of her bankable, Supermodel status she has been chosen by brands to front their advertising campaigns including, amongst others, Gucci, Gucci Eyewear, Chanel, Fendi, Fendi Eyewear, Calvin Klein Jeans, Givenchy, Givenchy Eyewear, Roberto Cavalli, Lacoste, Gap, Ports 1961, Ralph Lauren, Neiman Marcus, Ogilvy, Next, H&M, Giambattista Valli, David Yurman, Estee Lauder(Multi-Million Dollar Contract), Mercedes-Benz, Barneys New York, Ports 1961, Ralph Lauren, Rag & Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany & Co., Stella McCartney, Versace, and Versace Eyewear.
Fashion photographers
Joan has worked with the most noted, acclaimed and iconic fashion photographers in the world such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez & Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Luigi Murenu and Daniele + Iango, Sean & Seng, Sabastian Faena, Sølve Sundsbø, Giampaolo Sgura and Cuneyt Akeroglu.
Cosmectic contract
Joan Smalls Rodriguez Estée Lauder Ad
In 2011, Estée Lauder signed her to its line-up of global beauty ambassadors. A golden ticket in the fashion Industry—a beauty contract with Estée Lauder, which made her the first Latina to score a worldwide campaign for the brand.
“The word supermodel is overused, but if there’s any woman of our generation who deserves the title, it’s Joan,” says Estée Lauder global creative director Richard Ferretti. “She can go from looking girl-next-door to superchic-tough-strong—and she is all of that.” Plus, he adds: “She has the perfect face.”
Awards
In September 2012, Joan was honored with the "Model of the Year Award" at the 9th Annual "Style Awards".
Television and media[edit]
Joan served as co-host (along with model Karlie Kloss) of the MTV's fashion series, House of Style.
She was featured alongside singer Bruno Mars in the June 2011 edition of Vogue.
Music videos[edit]
In 2006 she appeared in Ricky Martin's “It's Alright” music video. In November 2013, she co-starred with actor Michael K. Williams in the music video and short film for the American rapper ASAP Rocky's track "Phoenix", written by Asia Argento and Francesco Carrozzini while directed by the latter. In 2013, she appeared in Beyoncé's "Yoncé" video
Supermodel[edit]
Joan is ranked 1st on the Top 50 Models Women list by Models.com since 2012.
In January 2014, Joan graced the cover of American Elle, the issue was dubbed "The Return of the Supermodel: It's Joan Smalls". According to American Elle Magazine:
Joan Smalls graces the cover of ELLE's January issue. It's a major fashion "moment," as they say in the biz. In an age where celebrities dominate the covers of glossy mags, putting a model on the cover makes a statement. Smalls is ranked as the world's number one model by Models.com, but we'd say this cements her supermodel status.
Victoria's Secret[edit]
In 2010, Joan started modeling for Victoria's Secret and has appeared in their 2011, 2012 and 2013 Victoria's Secret Fashion Show.
Philanthropy[edit]
Charitable activities[edit]
In addition to her passion for fashion, Joan is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs.
Personal life[edit]
Wealth[edit]
According to Forbes Joan currently ranks number #8 on The World's Highest-Paid Models, 2013.
No. 8: Joan Smalls
$3.5 million.
Smalls is a newcomer to FORBES’ list this year, but the Puerto Rican model found stardom in the industry long before that. She already topped Models.com’s rankings back in September, and she is also the first Latina ambassador for Estee Lauder.
HERO DYD
